Our Products
100% ARABICA
The Coffee
Being from a country well-known for its Robusta, Vietnam’s Arabica hasn’t always been the star of the show. But things are changing! Coffee lovers from all over the world are becoming interested in its one of a kind taste.
Located in the heart of central highlands, around their capital Dung K’no, the K’Ho minority grows some of the best Vietnamese Arabica. The coffee bean cherries are carefully handpicked, following two century old traditions of growing coffee plants in an environmentally friendly way. The rich volcanic mountain soil offers the perfect conditions for growing this very special Arabica coffee and extracting unique flavours that you will experience through a set of subtle blend of aromas and acidity.
The Program
ARABICA HARVESTED IN DUNG K’NO IS PART OF A WIDER PROJECT AIMING TO SUPPORT THE DEVELOPMENT OF THIS REMOTE AREA AND CREATE ACCESS TO A MORE REWARDING MARKET.
THE PROGRAM STARTS BY EQUIPPING FARMERS WITH AGRICULTURAL BEST PRACTICE TRAINING TOGETHER WITH AGRONOMY & PROCESSING KNOWLEDGE.
BY UNDERSTANDING THE TERROIR, THE PROJECT IS ABLE TO GIVE THE RIGHT RECOMMENDATIONS THAT HELP IMPROVE BOTH SUSTAINABILITY AND PROFITABILITY AT THE FARM LEVEL.
LAST BUT NOT LEAST, HARVESTING AT THE RIGHT TIME WITH THE RIGHT SELECTIVITY IS HOW FARMERS CAN GET THE HIGHEST BEAN QUALITY.
THERE ARE NO INTERMEDIARIES IN THE PURCHASING OF RIPE CHERRIES SO OUR FARMERS CAN SELL AT THE BEST PRICES. THIS PRACTICE REWARDS THEIR YEAR-LONG HARD WORK WHILE ENCOURAGING FAIR TRADE WITHIN VIETNAM’S COFFEE INDUSTRY.
WITH A FOCUS ON QUALITY OVER UNREASONABLE EXPANSIONS FOR QUANTITY AND SHORT-TERM PROFITS, THE PROGRAM INSISTS ON IMPROVING EXISTING AGRICULTURAL LAND TO PREVENT DEFORESTATION.
EVERY YEAR, WITH THE HELP OF SATELLITE IMAGES AND REGULAR AUDITS BY EXPERT AGRONOMISTS, THE SIZES OF THE FARMLANDS ARE CHECKED TO ENSURE FARMERS RESPECTS THEIR ENVIRONMENT AND ALLOCATED LAND. THIS PREVENTION IS PART OF A WIDER KNOWLEDGE SHARING WITH LOCALS TO HELP THEM UNDERSTAND THE LONG TERM ADVANTAGES OF TAKING CARE OF OUR ENVIRONMENT.
IN ADDITION, SUPPORT ON INFRASTRUCTURES HAS BEEN PROVIDED TO IMPROVE THE LIFE OF THE WHOLE COMMUNITY.
The K’Ho history
K’HO IS THE OLDEST MINORITY IN VIETNAM HIGHLANDS. THEY ARE A TRADITIONAL MATRIARCHAL MINORITY, AND THEIR LANGUAGE IS ORIGINATED FROM KHMER, THE LANGUAGE OF OUR CAMBODIAN NEIGHBORS.
AGRICULTURE HAS ALWAYS BEEN THE MAIN ACTIVITY AND SOURCE OF INCOME FOR THIS RURAL COMMUNITY. COFFEE FARMING WAS INTRODUCED BY THE FRENCH, WHICH WAS A BIG CHANGE FroM THE TEA THAT HAD ALWAYS BEEN THE LEADING BEVERAGE IN THIS AREA. THEY STARTED BY GROWING ROBUSTA, WHICH was STRONGER, EASIER TO GROW AND CARE FOR. THE SPECIFICITY OF THis TERROIR (HIGH ALTITUDE, SOIL, SMALL PARCELS) PUSHED EXPERTS inTO TRYing SOMETHING NEW AND GROWing ARABICA. IT WAS INTRODUCED FIRST IN THE 1920S, AND THE EXPERIENCE HAS BEEN A BIG SUCCESS.
YEARS OF WARS HAD A STRONG IMPACT ON the land AND people of K’HO PEOPLE. Coffee PRODUCTION COULD SLOWLY RESUME IN THE 1980S, AND EVENTUALLY BOOMED IN THE 90S. TODAY VIETNAM IS ONE OF THE BIGGEST PRODUCERS GLOBALLY WITH THE K’HO PEOPLE PART OF THIS STRONG DEVELOPMENT.
Magic blend
The Coffee
OUR MAGIC BLEND IS BORN WITH A SIMPLE MOTTO, MIXING THE BEST OF BOTH WORLDS OF VIETNAMESE COFFEE!
WE RAN MANY TEST TO FIND THE PERFECT PERCENTAGE, IN ORDER TO HAVE THE COMPLEXITY, AROMA AND SPECTACULAR FINISH OF THE ARABICA COMBINED WITH THE RAW, ROUND POWER THE ROBUSTA OFFERS!
WITH ARABICA FROM THE K’HO MINORITY IN THE LAM DONG AND ROBUSTA FROM PLEIKU IN THE GIA LAI PROVINCE, THE MAGIC BLEND IS CREATING A BRIDGE BETWEEN THE BEST OF BOTH WORLDS, BRINGING YOU THE PERFECT BALANCE BETWEEN THE COMPLEXITY OF THE ARABICA AND THE CHOCOLATINESS OF THE ROBUSTA. NOT ONLY BEING A BLEND OF FLAVORS, IT BRINGS A CONNECTION BETWEEN KNOWLEDGE AND TRADITIONS OF GROWING COFFEE PLANTS IN AN ENVIRONMENTALLY FRIENDLY WAY WITH A SHARED GOAL OF BRINGING YOU SOME OF THE BEST COFFEE IN VIETNAM.
Technical sheet
100% robusta
The Coffee
This is the coffee for the true lover of Vietnamese “ca phe”. Its unique powerful taste can be enjoyed hot or with ice, made through a regular coffee machine or filtered Vietnamese style!
Our robusta is grown around the city of Pleiku in the Gia Lai region where it is known to be producing some of the best Vietnamese Robusta.
The Coffee bean cherries are freshly handpicked before being naturally sundried, bringing you the essence of the Robusta coffee with delicate chocolate flavors and hints of caramel synergistically brought to you through a mild roast.
